- CULT -

CULT is an unconventional plant shop in East London.
During the night it functions as an underground movement celebrating music in unusual locations throughout the city.
CULT “plants seeds” to its followers in the form of flyers, stickers or online stories inviting its audience to secret gigs. The inspiration for CULT’s identity was subcultures and cult-like movements. Given CULT’s forward-thinking and antinormative identity, the aesthetic is rebellious and goes against the common rules of design.